TESCO

The Zarafa team were briefed to create an in store promotion that would produce interest in the localchoice brand in Tesco stores.

Various POS material was produced by Zarafa including a life size cut-out of one of the dairy farmers who supply localchoice milk.

With the interest and growing trend of consumers for locally produced products the uplift in sales during the promotion was a staggering 31%!

Proof that Zarafa know how to deliver a good ROI for clients.

Further promotions are planned throughout the year.